The Rx ready concept: Take advantage of performance eyewear despite a prescription

Optical correction for improved performance and greater safety in sports

The risks of poor vision when practising sports are well known: sports activities stimulate higher adrenaline production in the body. This causes the pupils to dilate and hence impairs vision. When mountain biking or running, distances tend to be under- or overestimated, while potholes, roots or grooves in the road surface are often overlooked. Contrasts and contours are blurred, which e.g. in the case of snowboarding in new-fallen snow markedly impairs the riding performance but also the enjoyment. The eye muscles are working overtime, so to speak, in order to offset this diffuse perception as best possible. This proves a restriction even for athletes with normal eyesight.

In particular, in the case of speed sports, e.g. when mountain biking or snowboarding, the rapidly changing images, impressions and light conditions cause almost instant eye fatigue. Quite apart from the safety risk involved, poor vision also means a waste of valuable energy reserves, which ultimately impacts performance. Vision defects also become very obvious in all types of sport that call for good ball sense and fine-motor abilities. Balls hit by short-sighted golfers, venturing on the course without a prescription solution, will only rarely zoom across the fairway to the flag. Mostly, such balls will finish on the rough because ground vision at tee-off is faulty. Moreover, dazzling afternoon sun may also provoke uncoordinated tee-offs, which can be easily avoided by wearing the appropriate sports eyewear.

Optical correction: increase the fun factor in sport

Sport, no matter whether on a professional or amateur level, is clearly also about having fun. Good vision boosts the enjoyment factor of sports considerably, enabling e.g. snowboarders to discover pristine deep-snow slopes or golfers to clearly perceive the line of putt albeit on uneven greens. Moreover, this helps to avoid the headaches so often suffered by short-sighted athletes practising sports without optical correction. Athletes with perfect vision are free to concentrate on what is essential and will not suffer negative post-training effects caused by faulty vision.

RXready: the concept by adidas eyewear

RXready by adidas eyewear offers both pros and hobby athletes two prescription solution alternatives to offset poor vision: they can choose between eyewear that is compatible with the performance insert™ (the clip-in system by adidas eyewear) or with direct in frame glazing. With the comprehensive range of Rxready compatible adidas eyewear models, it means there is certainly no need to suffer poor vision in sport any longer.

RXready: performance insert™

performance insert™ is a clip-in system, an adapter where ophthalmic lenses are glazed into, and then attached behind the sports frame lenses.

Adidas eyewear offers highly functional sports frames for e.g. golfers, runners, bikers or outdoor sports lovers, with a corresponding performance insert™. A decisive advantage of performance insert™ lies in the fact that it allows the wearer to respond quickly and flexibly to varying light conditions by simply detaching the Performance Insert™ from the sport frame and inserting another appropriate lens colour back into the sport frame. Then just reattach performance insert™ behind the sport frame lenses again. For contact lens wearers, too, convenience and flexibility are possible. If the lenses prove a disturbance while on the move, the Performance Insert™ can be clipped into the sports frame in just a second. Contact lenses out,  Performance insert™ in and off you go!

Performance insert™ safeguards clear and undistorted vision for minus four to plus four dioptres and more, depending on the individual optician’s service range.
Many models of the performance casuals collection are also available with performance inserts™, so that athletes will enjoy optimum vision even when taking time off to relax!

RXready: in frame glazing, an alternative to performance insert™

As an alternative to the performance insert™ , adidas eyewear offers another prescription solution for the Casual range frames: e.g. the top highlights ramone, merlin or punksta - in the form of direct in frame glazing. Contact your optical practitioner for detailed information!

For further information about adidas eyewear, visit www.adidas.com/eyewear

Nike MAXSIGHT™ Sport-Tinted

Nike MAXSIGHT™ Sport-Tinted Contact Lens (polymacon); the answer athletes have been looking for. The result of a partnership between Nike and Bausch & Lomb, Nike MAXSIGHT is a soft contact lens available in two glare-reducing tints. Its patented Light Architecture selectively filters specific wavelengths of light within the visual spectrum to enhance key elements in sport. The athlete gets crisp, clear vision without anything getting in their way.